Thursday, March 21, 2013
Jack the Giant Slayer, a movie based on the fairy tale story of Jack and the Beanstalk, bombed at the box office over the weekend. This has been a harsh lesson to Warner Brothers when it comes to marketing, subject, release date, among others. The movie actually raked in 29 millions dollars, which is good for a movie to make it to number one. However, this does not really make it a success since the film cost a lot of money to make.
Along with a financing partner, Warner Brothers shelled out 190 million dollars to make the movie. In addition to the costs of the movie, they also spent approximately 80 million dollars for marketing within the United States and foreign countries. But the executive vice president of Warner Brothers defended the box office performance of Jack the Giant Slayer, stating that the box office results were good in Canada as well as other international countries. He contends that the movie just needs some time to make it big in the box office.
Posted by carogi at 8:30 AM